Advertising Services

Advertising Services

 


LinkIT, LLC will provide advertising services to build awareness and generate increased usage of services provided by our client(s) Approved Counseling Agencies. Through market research using our client(s) approved sources, LinkIT, LLC will develop a strategic marketing plan and advertising plan that will inform media buys to target audiences in specific MSAs based on the following elements:

 

    • Hardest Hit Foreclosure Rates
    • Delinquency Rates
    • Unemployment Rates
    • Loan Density
    • Borrower Populations
    • Scam Complaint Rates
    • Senior Populations

 


LinkIT, LLC will provide the best advertising recommendations based on quantitative and qualitative market research that reaches our client(s) target audiences. Upon agreement of the strategic marketing and advertising plan, LinkIT, LLC will research and negotiate rates for radio and digital media buys (i.e., Google, Pandora, Facebook, YouTube, etc.). LinkIT, LLC will execute and track the media campaign including the promotion of existing materials from the “Know it- Avoid it- Report It- and Loan Scam Alert campaigns, in addition to Housing Counseling Program outreach materials.

LinkIT has provided a Strategic Marketing Plan, Market Research, Advertising Campaign, Media Buys, Logo Design, Branding & Messaging.